Every great company or brand has a story to tell. It’s a storytelling strategy that makes your ideal audience resonate with you, your products, and your business. Telling a story makes your brand memorable and should be the driving factor behind what you’re selling to your clients or customers.
Everybody has their own story, so honing in on what that is will separate you from the next business owner. Storytelling is a unique but useful communication tool and should be used within your business.
People tend to remember a great story over anything else, especially if it’s something they can relate to personally. Creating an emotional response is even better, whether it’s inspiring, sad, happy, or funny – making your audience react is the best thing you can do in marketing. If you struggle to come up with ideas, draw from real-life experiences. What have you experienced in your life that you feel your audience can benefit from or relate to?
The more your audience can relate to your storytelling, the more they begin to trust that you know and understand how they feel, what they want, and how you can help them. It’s important to note that even though you share your story, this doesn’t mean it’s about you. It’s about your audience and how they feel.
Storytelling is Everywhere
Whether you think so or not, storytelling is everywhere in our business. You tell stories through email newsletters, social media, blogs, etc. Each platform you post on gives your audience a glimpse into what life is like behind-the-scenes of your business. Whether you like it or not, your ideal customers and clients want to know more about you.
Storytelling allows you to build relationships with people. You become more relatable as you share your stories. These are what makes you – you. Believe it or not, there are people out there who like you, believe in what you do, and support you.
Business is all about building relationships with your audience, and it starts with a simple story.
Your Audience Can Relate
Storytelling is the easiest way for your audience to relate to your brand. If they can connect, they are more likely to take action. So, it’s essential to do market research. What does your audience care about? What do they do for fun?
Knowing the answers to these questions is part of your customer’s journey that you need to know in order to market the right products and services to them.
Know what your audience needs from you before you try to sell to them. Your audience wants to know that you hear them. Listen to the things they ask you for or want to know more about. Then, you’re able to share parts of your stories that maybe they can relate to more. Your audience needs to know that you’re human, too, with emotions, feelings, and understanding. Show that you care by incorporating relevant storytelling into your business.
Storytelling allows your audience to connect with you on a deeper level. People like to know that they are cared about and listened to. When you connect to your audience, you convert prospects to buyers. Addressing their pain points through a storytelling strategy is what can set you apart from the next competitor.
You may be selling the same type of product as the next business owner, but it’s your personal story that will resonate with your audience more and choose you over anyone else. If this is something you struggle with, let me know. I’d love to help! You can also check out The Creative Boss Society, where I go into more depth on building the perfect strategy and support system you need to run your business.